Learn how you can "mine gold" in undiscovered markets, also known as niches. Anyone can put up a web site, but if you want to make money online, you have to find a niche where there is pent-up demand for a product, yet few, if any, products available. When you find one of these, you've started your way to "niche magic", which all but guarantees that you can make money by developing or finding a product for these hungry customers.