Product Review : Make Your Site SELL!

I might as well say it right from the get-go: everything I've ever seen from Ken Evoy is not only first-rate, but always at a bargain price. Ken seems genuinely interested in helping his students, affiliates, and customers alike.

His flagship product, which was his first ebook, and the one he's probably best known for, is no exception. Many people consider Make Your Site SELL "the bible" of internet marketing, especially affiliate marketing, and I would have to agree.

While the ebook is written with the raw beginner in mind, even seasoned pros can learn a lot from reading this volume. Ken writes with exceptional clarity, leading you step-by-step through everything you need to know to develop a web site that will "sell" your product or service, or "pre-sell" products you represent as an affiliate.

"Pre-selling", as Ken calls it, is the art of getting your visitor in a positive frame of mind and ready to click that affiliate link. As Ken explains, most of us aren't "natural born sellers", and we don't have to be as affiliates, since an affiliate's job is NOT selling the product, but "pre-selling" the site visitor on the benefits and value of clicking through the affiliate link.

Simply put, the affiliate's job is nothing more than finding targeted traffic and creating a positive mental set with respect to the product. The actual "selling" is left up to the vendor.

Make Your Site SELL now spans 5 volumes, and runs over 2000 pages, as Ken has continued to add content with each revision of the book. The Table of Contents reads like an encyclopedia of internet marketing, and in a very real sense, MYSS is an encyclopedia of internet marketing.

Ken covers everything from how to structure a site, how to develop content that visitors will love, and how to generate the targeted traffic which is the lifeblood of any web site. Link-building, search engine optimization, advertising, traffic generation and persuasive writing are all covered in great depth, but with clarity, good examples, and frequent dashes of humor.

I could go on and on about this ebook, which I consider the most valuable of my online purchases. Its only real competitors are Ken's other books.

This, and all Ken Evoy products, get my highest recommendation!

Learn more about Make Your Site SELL here.